Monday, October 12, 2009

The power of data visualization

Great examples of data visualization ( telling the story in images, folks) at io9.com... using science fiction and zombies as accessible pop-culture data points, these information graphics provide excellent examples for reuse in business. Science with a sense of humor. For a more serious take, see C-SPAN's visualization of participation in the presidential debates.

Why are we writing about this? Because in the age of infinite channels, visuals offer an immediacy that words cannot. Saying "the United States is polarized" does not have as visceral an effect as viewing a daily visualization of polling data.

Visualization takes on new power in the torrent of information available to much of the world's population today. Our recent usability testing has shown a predilection towards visualization among younger users; this may indicate a different yet sophisticated way of thinking. Government and military are developing greater visualization capabilities into computer support for emergencies and deployment. Complex sets of data challenge the best and brightest, who see the value of creating visual systems to contextualize the meaning of data.

Consider doing the same with business data, especially online.

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