When user experience meets advertising: Are tradeoffs worth it?

The average American consumer is no longer. says Peter Francese, a demographer at the ad agency Ogilvy & Mather. No lie. Without even beginning to delve into the many facets of that statement, we can tell you that the sawed-off shotgun approach to advertising is dead. At a minimum, placement and context for advertising is key. Permission - anticipating the user's receptiveness, and when it will occur - is an under-served art online.