"Companies that use social media applications say they’ve seen clear benefits from the technology." - McKinsey via Elizabeth Lupfer's The Social Workplace. Check out video sharing numbers - way in the lead. Given what our usability studies have shown recently, no one reads any more, so this explains it. Sort of.
The "big numbers" all revolve around the sharing of knowledge - speed of knowledge acquisition, effectiveness of marketing, reducing communication costs.
Many Web evangelists have spoken to the power of social media. The McKinsey imprimatur may reach those last holdouts who refuse to play. The real hidden value: Boosting the brand, which is harder to measure; its presence is inarguable regardless.
Regardless, check out Elizabeth's savvy site, formerly Geeky Grrl. She's got an incisive combination of wit and expertise. She's also the most hilarious dinner guest of all time.
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Cia -- you're the bomb diggity for posting this to the Interface Guru blog! Thank you so much. I found it interesting that videos were rated so high for Web 2.0 tools since it's really one-way communication. At VZB, we communicate to our employees through videos, but we've been doing that for quite some time. When we build our Web 2.0 / Social Media strategies, however, we look at communication tools that enable two-way communication such as wikis and our internal version of "Facebook". These are where we find our greatest measurable benefits for employee engagement.
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