Back to my favorite (of late) whipping boy, astrology.com: This iVillage site should not assume its loyal readership will stick around. The outdated visual design now suffers even more from intrusive advertising that I close immediately (if a popup). The term FREE on "today's three special offers!" is deceptive, because as soon as you click through, you will see it -is- FREE - but you must submit personal information, which these days is worse than asking for money. How many people exit the transaction at this point? iVillage, are you looking at your stats?
Word on the street is that astrology.com is about to face some stiff (and contemporary-looking) competition. Time to review metrics, conduct usability testing, and redesign this very outdated interface. I visit regularly and it seems someone has decided to experiment with varying placement of elements on the home page.
Other problems on astrology.com: No dates on items like Tarot readings. If today's cards are the same as yesterday's, why should I trust the site?
In closing: Clicking through to the Numerology offer, which requests full name at birth and full name used today, as well as email, does not offer a visible privacy policy. Oh, and the browser window titles don't match the pages.
iVillage's success with this site is at risk.
No comments:
Post a Comment